01REPRESENTATIVE SCENARIO
The enrolment application funnel
- SITUATION
- Applications arrive through separate channels; the same family can show up under several records. Missing information and the next step stay in the team's personal lists.
- WHAT IS BUILT
- The Lead Hub gathers applications into one queue and suggests matching the same person. Lead Intelligence extracts approved fields such as programme, age group and contact preference. CRM Orchestration keeps the application's stage and its owner visible.
- HOW IT IS MEASURED
- The time from an application to the first reply stays in the CRM timestamp. So do the rounds spent on missing information and records whose stage has gone stale.